Areas of Focus
Reimbursement and Market Access
Contracting, negotiating and building relationships with Payers, IDNs, PBMs, Utilization Management and HTA organizations; Create and develop market access strategies.
KOL Development
Relationship building with top national and regional experts across a broad range of therapeutic specialties, partner with physicians and MCOs.
Marketing
Product management consulting, opportunity analysis, marketing research, product launch planning, creation of customized marketing tools for pull-through and life cycle management.
Regulatory
Create SOPs, preparation for FDA audits , review of marketing materials for compliance with OPDP guidelines.
Sales
Recruit for internal or contract sales team for inside and outside sales; Build managed care national and regional accounts team; Sales force training on product, disease state and reimbursement.
Healthcare Consumer marketing
Develop compelling product messaging directed towards consumers and targeted messaging to multicultural audiences.